It's Not All About The Likes - How Facebook Can Help Your Photography and Your Brand

When it comes to Facebook, don't get so caught up on LIKES that you miss out on how Facebook may be helping your brand and your photography?  Think about about this for a moment, how many posts do you see from people that you are connected to on Facebook that you take no actions on.  In other words, you see what they are up to, but don't LIKE, SHARE or COMMENT which are the 3 core actions you can take.  Another action would be to message them talking about what you noticed they had going on which means others don't see it publicly.

The point to the above paragraph is that people often see what you are up to but take no actions to let you know they noticed it.  Facebook is one of my best marketing tools.  I run into people often that I am connected to that mention something that I posted on Facebook.  In my case, I post a lot of images, but even if you don't do photography for a living, you can still use images to build your brand and bring attention to what you have going on.  The key is to POST YOUR OWN IMAGES.  Try to take good shots of things and post them regularly.  I am not talking about the so-so phone image that even I post regularly but some of your best photography.  You may be amazed at the response you get both online and offline (when you run into someone you are connected with).

Here are some quick tips to help you post better quality images whether you are using a camera phone or a regular camera.

1) Use Pixlr.com for quick online edits.

2) Even if you are shooting with a phone and don't have a card to get your images to your laptop or desktop easily, you can EMAIL the image from your phone.  Then, open the image up when you are on your laptop or desktop.

3) Thanks to Pixlr, you can easily add text to your images.  That might be your name, funny text or a quote, you can take a picture of your own pet or fun shot of something else then put text on your own image rather than using other people's images.  You may want to mention in your post:  "This is a shot I took."  That way people know its your amazing photography and not someone else's.  That is unless you decide to put your name on the image ...by David Williams ... for example.

Whether you are getting lots of LIKES or not, don't underestimate the power of posting images on Facebook.  Do you really have to have a bunch of LIKES to make you feel good about your photography?